In case you missed it, Rihanna dropped her new on 6 April, but not without first of her rubbing the body illuminator all over her shoulder.
Rihanna is straight-up shimmering in this video, so it makes sense that other people would want to copy her glow-up stat. In this hilarious (and dare I say seductive?) video below (which was first ), these guys try to mimic Rihanna's over-the-shoulder stare slash Body Lava application, and it will leave you speechless.
While Rihanna uses her kabuki brush to smooth the product over her body, these men used toilet brushes (is that even sanitary?!), mops, boots, and even a dog to rub in their lotion with the same sultry expression on their faces. And they totally nail it. It's even seemingly become the Internet's newest meme. Now, more men (and women) are taking to Twitter to show themselves using unusual and downright weird products to rub in their version of Body Lava. Some are even using the hashtag #RihannaChallenge.
Here we have ketchup and what I think is a piece of chicken.
Yeah, this broom really works that shaving cream in.
Who needs a kabuki brush when a pair of socks works just as well?
Technically a toothbrush is still a brush.
From the flirty eye-contact with the camera to the circular buffing motions, these people really have the moves down. Seriously, RiRi, thank you for these meme-able moments that has graced the Internet! They're truly a gift to us all.