Meghan Markle and Prince Harry today revealed their royal baby to the waiting world.
It was a moment that the British public, and indeed plenty of people further afield, had been anticipating with baited breath, ever since it was announced that Markle had gone into labour in the early hours of Monday morning.
But what exactly made this royal baby press conference different to the ones that have recently preceded it?
A number of small details singled out this particular event, including Meghan's outfit, the timings and who was holding the baby.
The Visible Bump
One of the most important details from the first set of photographs released to the public today, is the prominence of 37-year-old Meghan Markle's bump and the fact that she chose not to try to hide it.
Opting for a Grace Wales Bonner blazer dress for today's photo-call, Markle selected a design that was businesslike, chic, but also notably tied around the waist, delineating the waistline above her still very prominent baby bump.
And why is this a big deal? Because women's bodies in their various states of pregnancy and post-partum are a big deal. Archaically, women were sequestered somewhere private while in 'the condition' and weren't encouraged to show off their growing bumps at all.
More recently, this isn't the case, but the state of a woman's body in the immediate aftermath of birth is still a subject on which we tend to feel the need to exercise discretion.
For the Lindo wing reveal of all three of the Duchess of Cambridge's children, Kate Middleton was pictured in a loose shift dress, the lines of her body barely discernible.
For Princess Diana, it was much the same situation, with Prince Charles' wife appearing on the steps of the hospital in only the most voluminous of muumuus.
Meghan Markle's belt is important. It feels like a feminist statement - that women's bodies are not taboo.
The latest newborn royal came into the world at around 5am on Monday morning, and yet this photo call happened a short time after 12 noon on Wednesday, a full two and a half days later.
The couple made an official statement before the baby's birth, to announce their decision to keep the royal baby's delivery under wraps, only revealing information to the world: 'once they [had] had the opportunity to celebrate privately as a family;' a message which 34-year-old Prince Harry reiterated during his first post-birth interview.
This was a watershed moment for the Royal Family who, until now, had bowed to the pressure from the waiting public, to show off their progeny within hours of labour, from the steps of the hospital where it happened.
Meghan Markle and Prince Harry's choice to stage a meeting at Windsor Castle two full days after the royal baby's birth was a clear statement of intent - to have a private life as well as their public one and to break with tradition where they don't feel tradition suits them or their children.
Prince Harry Holding The Baby
Granted, a father holding his own child isn't ground breaking and indeed, Prince Charles can be seen holding Prince William at the photo call for Princess Diana's first birth, but it is rarer.
For all three of Kate Middleton's post-partum photo-ops, it is the Duchess of Cambridge who carries the baby, while Prince William sometimes takes the carrier to put it into the car, at a moment when he can be seen doing something practical.
Prince Harry doing the first interview and then holding the baby in the first photo-op again seems to be speaking volumes about how he intends to parent: hands on and very involved.
Meghan Markle walking on her own, beaming down at her newborn as Prince Harry cradles him, and then placing a protective arm around her husband as they walk away all feels like evidence of a changing dynamic.
Choice Of Designer
Just circling back to the dress for a minute, Markle's blazer button-down was important for more than one reason.
Designed by LVMH prize-winer Grace Wales Bonner, under the eponymous label Wales Bonner, the choice was significant.
Wales Bonner was hailed as 'the heroine of menswear,' and is becoming increasingly well-known for her approach to gender norms. Namely, that she's doing away with them.
'I'm interested in breaking down the conventional way things happen, I'm trying to disturb the framework,' Wales Bonner once told LouisvuittonShop, from her East London studio.
Her womenswear is clearly informed by her menswear collections, with Matches Style's Natalie Kingham saying of it: 'It's cross-dressing in the same way women borrow from men's wardrobes, but with a luxury twist. It's been resized and cut for women; good-quality clothing works for everyone regardless of gender.'
In choosing a designer who toys with the idea of gender fluidity and pulls in masculine tailoring tropes into womenswear designs, Markle's outfit choice today also plays into her overarching feminist message.
May they continue to do things on their own terms.