If you’re looking for a mood to carry into Summer, here’s one: the frenetic ‘care-free’ energy of LOEWE’s latest lookbook, photographed by wunderkid, 19 year old Gray Sorrenti.
If the name sounds familiar, it’s because Gray is the daughter of fashion photographer Mario Sorrenti – the man behind the endlessly re-grammed Calvin Klein ads from the nineties featuring Kate Moss.
For her second time shooting for LOEWE, Gray took to the cabanas of the Dominican Republic, hitting a few bodegas and the beach while there (and hey, why not dance in detergent aisle)?
Everyone sure looks like they’re having fun. Maybe it’s the all expenses paid trip to the Caribbean with a mandate to go wild. Or maybe it’s the fact they’re wearing the playful prints of LOEWE’s collaboration with renowned Ibiza boutique, Paula’s.
Whatever the reason, I’m sure we’d look just as happy in those primary and pastel coloured specs, carrying those basket bags. The donkey wears it well…
The collection is available now at .
Read LouisvuittonShop’s interview with Sorrenti .