It's customary for royal brides to change into a different gown for their evening reception, and Princess Eugenie was no different, deciding upon Zac Posen for the occasion. However, for her festival-themed celebrations at her family home on Saturday 13 October, she opted for a different look entirely - namely a bespoke white mini dress and silk pink biker jacket designed by designer Sam Dougal, creative director and co-founder at Gainsbourg. The back of the jacket is embroidered with "Mrs Brooksbank" in the princess' handwriting.
The choice defies convention; previous royal wedding dresses, including those worn by the Duchess of Cambridge and the Duchess of Sussex, have been floor-length and formal. But Dougal says that the princess' latest outfit had to reflect the "fun and informality" of the festival theme.
He worked with Eugenie's long-standing stylist, Sarah Price, to create the ensemble. Although pictures of the royal wearing the dress and jacket won't be available until later today, we have an exclusive sketch to unveil.
"The look is an exciting and unusual one for a royal wedding, and had to go with the feel of the day," Dougal told us. "The three of us worked on possible ideas and directions and decided to go with a young and super fun aesthetic. Much like Eugenie, the look is totally unique, and full of fun. It's a simple party dress with a modern jacket."
It's definitely the first time a royal bride has worn a biker jacket to her wedding celebrations, reflecting the princess' "fun and free-spirited" nature.
"The jacket keeps it young and modern and doesn’t take itself too seriously," said Dougal. "And to imagine a royal bride in a biker jacket celebrating her wedding at Windsor Castle – it's fun and unexpected."
While not everyone will be familiar with Dougal, he also designed the powder blue dress Eugenie wore to the Duke and Duchess of Sussex's wedding in May under Gainsbourg. The label focuses on modern tailoring meticulously made with high quality fabrics.
The newlywed was "involved every step of the way" in designing her second bridal look. Although the outfit is markedly youthful an informal, both Dougal and the princess still decided on the conventional wedding dress colour of white.
"You only get married once and Eugenie wanted to stay with white for the weekends celebrations," he says, "The addition of a pale pink jacket moves it forwards into day one of her marriage, especially with what is written in embroidery on the back."
Despite his collaboration with the princess, Dougal's favourite part of the wedding was seeing the bride on the day itself . She specifically requested a low back to show her scars - the result of corrective scliosis surgery aged 12.
"For me, the highlight was seeing her walking up the steps of the church as her own woman," said Dougal. "She chose not to wear a veil and is defining her own modern look and beauty for herself. She’s an amazingly strong person and her decision to show the scars from her teenage surgeries was courageous and beautiful. She is great example for young women everywhere."