Luxury fashion retailer Net-a-Porter has announced its new platform, Net Sustain, an edit that highlights brands which meet certain criteria regarding sustainability. This will offer customers an easy way to identify the brands and products that are mindful of the planet, making ethical luxury shopping easier.
Launching with 26 brands and around 500 products, each item in Net Sustain must meet at least one of five key attributes, ranging from considered materials and processes to reducing waste in their supply chain.
This new section takes into account human, animal and environmental welfare and will show the customer the fashion and beauty brands that have the best practices.
There will be exclusive capsule collections from sustainable favourites, including Stella McCartney, Mother of Pearl (who has teamed up with BBC Earth) and one of the Duchess of Sussex's favourite labels, Maggie Marilyn. There will also be seasonal collections from Ninety Percent, Fisch, Veja and Chopard. The edit aims to include more designers and products over time, with beauty brands being added next year.
Elizabeth von der Goltz, global buying director at Net-a-Porter, explained how the company is hoping to inspire a positive change in the industry: 'Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion.'
'Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.'
The Net Sustain edit will be displayed in a dedicated section of the site and will be badged, so that customers can easily identify the products that meet the sustainability criteria.
It spans across ready-to-wear, shoes, bags, beachwear, lingerie, fine jewellery and sportswear.
Net Sustain marks an important milestone for Net-a-Porter, showing their dedication to sustainability when it comes to fashion.
Materials used must take into account the welfare of people, animals and the environment which meets the standards under the Global Organic Textiles Standard, Organic Content Standard and a number of others.
The products journey from design to the final piece minimises the environmental impacts and considered the health of the worker and the wearer.
Products which are made using recycling or rescued materials that promote circular fashion.
This highlights the brands whose purpose and products are directly connected to its provenance and its people, brands that manufacture at least 50 per cent in their own community or country can be counted.
Craft and community
Net Sustain celebrates products that showcase unique artisan skills and brands that work alongside fair trade principles and give something back to the community.