We can all agree that classic red lipstick and perfectly executed smokey eyes will never cease to take any outfit from ok, to going out-out. But, every now and then our appetite for something a little more out-of-the-box leads us down an Instagram black hole of make-up wizardry.
Enter the new wave of make-up artists dominating Instagram with their next level face painting. Whether it's trompe-l'oeil two-dimensional designs from @kickiyangz, Gucci's signature snake reimagined in black and red beads creeping across @honeydon.t's face, or @celine_bernaerts' dreamy washes of cloud-like colour, these new gen make-up artists don't follow the rules, they make them.
Rejecting old school industry education in favour of self-taught skills honed via social media, the new era of make-up renegades are using the face as a canvas and Instagram as their personally curated exhibition. Forget stuffy outdated beauty standards, Instagram's MUAs are rediscovering what make-up means, and inspiring a whole load of joy en route.
From NY-based Jezz Hill, to London cool kid Bea Sweet, check out the hottest new Instagram make-up artists persuading us to put the contour down. With over half a million followers between them, we have a feeling you'll be seeing a lot of them.