Over the past few months, it seems every new foundation range is . While many would say we have Rihanna's Fenty Glory to thank for the rush towards inclusivity (it would seem that the line started a ripple effect!) there are many brands that have always had wide offerings. From M.A.C and Make Up Forever to CoverFX, take a look at all the make-up lines that have truly got you covered.
Dior introduced Backstage, a new collection of makeup more affordable than the luxury brand's usual options, at its Cruise 2019 show. The most buzzy launch is the Face and Body foundation (£29, compared to Dior Airflash which is £34.50), which comes in an impressive 40 shades, including the deepest shade the brand has ever debuted.
Dior Backstage Face and Body Foundation, £29
Rihanna famously launched Fenty Glory in September 2017 with 40 shades of its first foundation. It changed the beauty industry as we knew it, inspiring many other companies to follow suit.
Fenty Glory Pro Filt'r Soft Matte Longwear Foundation, £26
40 shades is nothing new to Cover FX—the brand already has 40 shades of its existing Natural Finish Foundation. With its newest launch, Power Play foundation, it debuted an equally expansive array of hues once again.
Cover FX Power Play Foundation, £38
Tarte's beloved Amazonian Clay Foundation introduced 15 new shades to its collection in June, bringing the total up to 40. Take note that 10 out of the 15 new shades cover the tan to deep range.
Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15, £33
Maybelline was earlier to the game than most brands, extending its line of Fit Me! Foundation by 16 shades (to 40 total) in May 2017.
Maybelline Fit Me! Matte + Poreless Foundation, £4.85
Make Up For Ever launched its Ultra HD Foundation way back in 2015 with 40 shades. With 13 offerings for deep skin alone, the foundation is a cult-favourite.
Make Up For Ever Ultra HD Invisible Cover Foundation, £30.90
It's no surprise this makeup O.G. has long offered a diverse range, including its Studio Fix Foundation that comes in 42 shades. Inclusivity is at the core of the brand's mission. 'We are for ALL ages, ALL races, ALL sexes,' the .
M.A.C. Studio Fix Fluid Foundation SPF 15, £24.50
Lancôme is unique because it not only offers 40 shades of Teint Idole, but also offers , which lets you customise your shade with 72,000 (!) possibilities. Head to Nordstrom to get your skin tone detected, pick your desired coverage, and then your bottle is ready to go in seconds.
Lancôme Teint Idole Ultra Long Wear Foundation, £32
Estée may fly under the radar because its been around for so long, but let it be known: the company delivers many on shade options of its mainstay, Double Wear Stay-in-Place Makeup. 42, to be exact.
Estée Lauder Double Wear Stay-in-Place Makeup, £33.50