L'Oréal Announce Viola Davis As Their New Spokesperson

We are not worthy.

L'Oreal Spokeswoman Viola Davis

Actress, humanitarian, activist. Viola Davis isn't short of achievements, but now has another string to add to her gilded bow, as it has been announced that our forever girl crush is the newest Global Spokesperson for L'Oréal.

The multi-award winning actress (and when we say multi, we're talking Emmys, BAFTAs, SAGs, BETs, Golden Globes to name just a few. Oh, and a casual Oscar) will join a roster of mega-stars such as Celine Dion, Camila Cabello and Helen Mirren to appear in campaigns for the international beauty brand. This is the first brand partnership of it's kind for the Fences actress.


In a statement released by the brand, L'Oréal details their excitement on signing Davis as a spokesperson, citing her 'tenacity, authenticity and bold spirit' as just some of the reasons why they approached the 54-year-old actress. 'She challenges the status quo in all aspects of life', the cosmetics giant said, 'and her drive to succeed has proven itself time after time.'

Viola herself took to Instagram to share the news, saying that her new role - and L'Oréal's famous 'because I'm worth it' tagline - has given her 'chill bumps'. In an official statement, she explains that the idea of self-worth is a message that's close to her heart:

'As a young girl, I wasn't always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today - overcoming feelings of doubt to become a woman who truly believes I am 'worth it' in every way.'

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The self affirming words of, "Because I’m worth it" have always given me chill bumps. What a joy it will be to not just say them over and over again...but to spread the message of worth to women around the world. It is a gift.❤️ #worthit #unstoppable #lorealparisfamily @lorealmakeup @lorealskin

A post shared by Viola Davis (@violadavis) on

Hoping to use her new role for positive change, Davis also spoke of the importance of building confidence in women from a young age, and representing 'diverse perspectives of beauty'. She ended her statement with the sweetly honest thought that her new role was 'truly surreal'.

We think the move is truly a no-brainer, and can't wait to see what the actress brings to the role.

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