It’s been a week full of celebrity beauty brand announcements. Following in the footsteps of Kylie Jenner and Rihanna, Selena Gomez and Ciara have both claimed to be starting their own beauty brands, and we have another (very exciting) one to add to the mix.
She’s the star of one of the most popular series to ever hit Netflix, but, despite being just 15 years old, Millie Bobby Brown is already branching out of Stranger Things territory. Yup, our Eleven is launching her own beauty brand. Just take our money now Millie.
The new line is called Florence by Mills, inspired by her great grandmother. Brown told WWD that, 'I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things.'
Importantly, the brand will be PETA-certified, vegan AND cruelty-free. Well done Miss Brown.
So, what does a make-up brand for the Gen Z-ers look like you may ask? Whilst we don’t have the full product list, it’s clear that Brown is staying clear of Instagram's favourite full-coverage matte foundations and instead opting for subtle bases so Gen Z can show of that nice young skin of theirs.
Brown’s favourite products from the range so far are her Light Skin Tint and Eye Gel pads. Being an actress at such a young age, Brown learned a few things about beauty in the process. 'I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation...I wanted to come into the space because there was a gap in the market for young people.'
We’re not sure of the exact UK details yet, but the pricing will range from between $10 (approx £8ish) and $34 (approx £28) and will be sold at your local Boots. The best part? A percentage of the proceeds from the beauty line will be donated to the Olivia Hope Foundation, founded in honour of Olivia Hope LoRusso, Brown’s late friend. Glory for a good cause.