Victoria Beckham has revealed a sneak peek from behind the scenes on set where the designer was shooting content for her upcoming beauty line, Victoria Beckham Glory.
Taking to Instagram, the entrepreneur posted a video that showed the mum of four looking seriously glowy whilst saying to camera, 'I am so, so excited. I can’t wait to share, I cannot believe it’s finally here – I’ve been working on this secret project for a long, long time.'
Beckham also gave fans a second hint at what's to come from her upcoming beauty line via a candid selfie from her dressing room. Barefaced apart from a pair of black gel eye masks, the ex-Spice Girl looked radiant. We can only assume it's courtesy of her new skincare line which, if hashtags are to be believe, is set to be focussed on 'clean' and 'real' beauty.
Watch this space for more information.
Victoria Beckham has announced today that she is launching Victoria Beckham Glory, adding another string to her already great big bow.
'I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,' the designer said in a statement.
Launching as a digital-native brand, the line will be sold through victoriabeckham.com later this year, and will be headed by co-founder and CEO Sarah Creal, who most recently served as head of global make-up development and marketing at Estée Lauder, where she worked with Beckham on the hugely successful Victoria Beckham x Estée Lauder capsule collection.
'Victoria has an innate love of beauty that started when she was very young, and has continued unabated,' Creal said in a statement. 'This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.'
'I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,' Beckham said, having the launch of her own channel last year in a move designed to allow her to engage directly with her fanbase.
'Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want,' she said.
David Belhassen, Founder of NEO Investment Partners, who is backing Victoria Beckham Glory said: 'Victoria Beckham Glory is an authentic and modern brand with high potential. Victoria and Sarah have the vision and drive to launch the most desirable beauty brand offering on the market.'
Victoria Beckham Glory will officially debut in Autumn/Winter 2019, but if Beckham's own signature beauty look is anything to go by, we're predicting there'll be a pristine nude lip and smokey eye offering.