These Giant Scrunchies Are About To Take Over Instagram

Meet the under-the-radar Philly showroom behind the new It scrunchie.

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Courtesy Room Shop Vintage

From barrettes to bejewelled bobby pins, headbands, and scrunchies, nostalgic hair accessories have been having a moment. But if you thought the current scrunchie revival may be slowing down, think again. The trend is only getting bigger, better, and more extra, thanks to the crop of organza, cloud-like scrunchies taking over Instagram.

The new wave of hair accessories doesn't helm from one of fashion's buzzy It brands but from an under-the-radar showroom called Room Shop Vintage in Philadelphia. The newly opened space boasts a cool curation of vintage pieces, along with its own collection of sustainable, supersized scrunchies made from deadstock and recycled or discontinued fabrics.

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Summer vibes via @froeverever. Cloud Scrunchies are restocked and we have a buy one get one 25% off promo running so get em while they’re available!

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Offered in a range of colours from pink to tie-dye to this season's new lime green trend, the poufed organza designs are nothing like the scrunchies of the '80s and '90s. Ideal for those who bask in the art of being extra, the over-the-top scrunchies are (unsurprisingly) already flooding social media feeds.

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Had a very long conversation with this brick wall just so I could show off my scrunchie.

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Constantly inspired by customer pics and styling 😭🥰. This one is from @alexandra___gordon. A couple of exciting things are happening this week that we want to share : we have a restock of clouds coming! A few sold out colors and some really pretty new ones. There are a few on Preorder on the website but not the full stock so keep 👀. We also have a restock of tie dye tees on the way!! We’ll do a Saturday weekly walkthru of all the newness so keep an eye on stories to get first dibs! And you know us (or maybe you’re new and don’t!) either way - if you ever see something you like on stories - send a message! We sometimes sell early to good detectives.

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The scrunchie creations come from the husband-and-wife duo behind Room Shop Vintage, Shelly Horst and Dryw Scully. After quitting their jobs in retail, the couple began selling vintage finds from their road trips across the country. Their pieces were so in demand, they opened a store/showroom in South Philly's Bok building. The dreamy space is now home to the scrunchies, along with the store's selection of vintage apparel, bags, and accessories.

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Inside Room Shop's dreamy showroom.
Lauren Alexis Fisher

Room Shop's cloud scrunchies come in two sizes: the large, regular size and the mini cloud (for those who want to be a little less extra). Philly might be best known for its history, cheesesteaks, and die-hard sports fans, but it may be time to add giant cloud scrunchies to the list too. For those not located in the area, the scrunchies are also available to shop online at roomshopvintage.com.

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🥬💚🐉🍐🍈🥒👒#gogreen

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