First there was the legendary showroom on New York's Lafayette Street. And, although a Glossier pilgrimage has been top of our 'things to do in NY' list ever since it opened, the endless queues around the corner meant that even our love for the millennial pink beauty brand couldn't overcome the waiting time.
Then, there was the pastel pink of our dreams...in San Francisco. Not exactly local. Finally, our candy pink prayers were answered with Glossier's temporary pop-up in London. But temporary was the word.
Now, the Insta-favourite beauty brand has opened its doors to the largest Glossier flagship store ever. Yes, it's still in New York, but with more square footage than ever before, we can feel a trip coming on imminently.
Designed to create the 'feeling' of Glossier in a physical environment, the peach-hued space features the full line of products along with the mysteriously named 'Boy Brow Room', minimalistic bathroom spaces to test the iconic Milky Jelly Cleanser, and plushy red sofas for when it all gets a bit too much.
Opening on November 8th, check out a sneak peek of the space below. And if NY is still too far across the pond, keep your fingers crossed for a permanent UK store.