In an industry where beauty brands launch almost daily, it takes something very special to become an instant success with a loyal following. Especially when you’re being asked to part with upwards of £200 per product; something we’d now only pay for Augustinus Bader.
Following the ascendency of the now cult creams for the face, the eponymous brand from the professor who’s a leading authority on regenerative medicine, stem cell science and skin health, launches The Body Cream.
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With fans including Victoria Beckham, Naomi Campbell, Demi Moore and Kim Kardashian, the brand’s chief executive officer Maureen Case tells WWD it was created due to popular demand. 'Every woman I met said, what are you going to do for the body?' she explained. 'It’s very difficult to really improve the appearance of cellulite and stretch marks, and we believe this cream could really be revolutionary'.
Indeed, in their own user trials, a very impressive 92 per cent agreed the luxe body cream helps to reduce the appearance of cellulite; 90 per cent said the same for stretch marks, and that skin feels firmer and plumper; while 98 per cent agreed the product improves skin’s texture in terms of smoothness and tone. (It’s worth noting, however, that the number of participants and duration of the trial is unknown to us.)
The magic is mainly thanks to the brand’s signature TFC8 technology, a complex of natural amino acids, medical-grade vitamins and synthesised molecules naturally found in skin, 'which guides key nutrients and powerful natural ingredients to cells, creating an optimal environment for regeneration,' they explain. Essentially, it ignites our skin’s own repair process.
With such research and innovation behind it, Augustinus Bader’s adopted hashtag ‘#thecreamthatworks’ so far rings true, and who wouldn't want it from top-to-toe?
An early adopter, Beckham has already been extolling the virtues of The Body Cream on Instagram. When asked about her 'favourite skincare product', she replied, 'Obsessed with this new @augustinusbader body cream,' before sharing a video of how she uses it. 'Mixing with organic coconut oil for extra moisturising,' she demonstrated from her summer holiday.
The Body Cream, £130, is on sale now at AugustinusBader.com and launches at Harrods from September 2019.