The fashion world just can't get enough of Kaia Gerber, and this obsession is giving us moment after moment of renewed sparkle. After an epic start to her career, with the 16-year-old fronting campaigns including , , and , and now she is helping to debut Marc Jacobs' latest Daisy rendition in her second campaign for the fragrance line.
A year after celebrating Daisy's tenth anniversary, Marc Jacobs is entering a new era with Daisy Love, which features notes of cloudberry, cashmere musk, driftwood, and of course, daisy tree petals. The rosy bottle looks Instagram-ready, which will be helpful in bringing an aughts beauty staple into the Gen-Z aesthetic.
Set on the beach, the campaign features California girl Gerber basking in the sun and playing with freshly picked daisies alongside other models. The rising super plucks petals in a game of "loves me, loves me not," all while skipping, writing in the sand, and running into the waves with her crew. Of course, the new fragrance ultimately loves its chic face, whose West Coast refreshment is the perfect match for smelling like the beach at sunset.
While Gerber always has a glimmer of Crawford-esque charm, her new campaign emphasizes her fresh face and relaxed California personality and is sure to inspire a new generation to smell like Daisy.
Marc Jacobs Daisy Love is available and in-stores.