Selena Gomez Is The Most Popular Person On Instagram - Here's Why

She's overtaken BFF Taylor Swift

Selena Gomez is now officially the most-followed person on Instagram, overtaking best friend Taylor Swift who previously held the title. She now has 69.5m followers to Swift's still-impressive 69.2m. 

The 23-year-old singer rarely scores less than 1 million 'likes' for a post, even though she doesn't post that regularly.

Two days ago she got 1.4m 'likes' for a video fo her eating a MacDonalds cheeseburger. Now that's talent.

So we've decided to dissect just why the former Disney star is such an Insta winner...

She rules the throwback

A post shared by (@selenagomez) on

We're pretty sure Barney aces any TBT you've EVER posted.

She's not a slave to social media

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She'll leave her phone behind so she can be more 'present'. We should all do that more, no?

She makes us want to wear a tracksuit

A post shared by (@selenagomez) on

Hello, Vetements tracksuit. Selena mkaes you look really good.

She posts just the right amount of selfies

on

Just two in the last three weeks. 

She preps for Paris Style Week the way that everyone should

A post shared by (@selenagomez) on

No messing about with green juice and smashed avocado here.

She has the most liked Instagram picture

A post shared by (@selenagomez) on

The most liked picture from over 500 million Instagram users, that is.

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