Why Folk is LouisvuittonShop's new favourite brand

We meet head designer Elbe Lealman

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Tucked away on Lamb’s Conduit Street in Bloomsbury, just a little off the beaten track, is a store that you really need to search out. It’s the women’s outpost of Folk, the brand’s only store dedicated to its fledgling women’s line. And it’s our new favourite place, one of those shops that you think you’d quite like to live in.

Slotted alongside Folk’s spring collection are pieces from like-minded labels – Acne, Tsumori Chisato, Studio Nicholson and more. But it’s the own-brand pieces that really have us hooked; the masculine shirts with colourful printed shapes across the back; the simply shaped tunic tops with subtle tape detailing;a hot pink silk dress with a slightly boho drawstring waist; tailored trousers with multicoloured bands. And then there’s the footwear...

Long a favourite with those in the know, Folk have been quietly offering up menswear and women’s shoes for over ten years. Then, last autumn, they finally granted our collective wishes and introduced a full women’s collection. And with their spring offering, they’ve really hit their stride.

‘Winter was almost like a capsule collection, a little bit tentative, just giving some plainer pieces and a couple of bits that were more exciting, but we were just putting feelers out really,’ Folk’s head designer, Elbe Lealman tells us. ‘And then with spring/summer I felt like I got a lot of confidence to move forward with it and really give it a lot more detail, really concentrate on the fabrics, have a lot more fun and mix it up a lot more. It’s a more complex and sophisticated collection rather than something that’s just basic items.’

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<p>Folk S/S 2013</p>
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Folk S/S 2013

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<p>Elbe Lealman, head designer of Folk</p>
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Elbe Lealman, head designer of Folk

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<p>The Folk store on Lamb's Conduit Street</p>
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The Folk store on Lamb's Conduit Street

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