London Collections: Men is a big deal which is why, even though we probably won't be wearing the clothes, we've spent the last four days sitting front row as the biggest and best designers unveiled their latest collections. What do you need to know? We reveal all.
Thanks to the Christmas trees that filled the centre of the runway and the snow that fell throughout the show, the Moschino show had a distinctly Narnia vibe. Thank goodness a bikini-clad Jourdan Dunn had yeti-like boots to keep her warm.
How to best demonstrate the versatility of Paul Smith's new suit line? Put it on gymnasts and get them to show off their skills, of course.
Agi & Sam took their cue from their childhoods - cue primary colours, graphic prints and lashings of velcro. And lego masks covering the models' faces. Obviously.
Todd Lynn enlisted punk band Slaves to provide a live soundtrack to his show. They weren't the only ones we got to watch either; The Turbans performed at Oliver Spencer, The Propellors appeared at Belstaff's presentation and Claire Maguire was the latest act handpicked by Christopher Bailey to star in the Burberry show.
Slogan sweatshirts not your thing? Take a more sophisticated approach courtesy of Alexander McQueen and its statement-making suits.
The Burberry show was as high impact as ever - a tent shrouded in heavy curtains, a front row packed out with celebrities, live music from Claire Maguire, and a confetti-covered finale. Oh, and the polished bohemian collection more than matched up to it.
Christopher Raeburn pushed his survivalist inclinations next level by offering up puffa jackets that actually inflated. Buy and stash in case of an emergency.
We need this sweater from Christopher Shannon in our lives. Although we'll probably leave the head gear.
As per usual it was all in the details at JW Anderson, with references as varied as Steiff teddy bears, car speakers and pataphysics (Google it).
Bikers mixed with models at the Belstaff presentation, held in an underground car park opposite the Houses of Parliament.