Tom Ford is finally embracing online shopping

Natalie Massenet can be very persuasive

Shopping for Tom Ford is about to get a whole lot easier. Right now you’d have to walk into an actual shop in order to stock up on the designer’s clothes (how old school) but all that will change from next month. Ford has signed a deal with and the online retailer is set to be the first to let you shop the label from the comfort of you computer.

The offering will be comprehensive: womenswear, beauty, eyewear and accessories will all drop in July and menswear will follow suit on come September.

‘Tom Ford is one of the most recognizable and coveted brands in the fashion industry and Mr Ford himself one of the most stylish, creative and high profile designers of our time,’ says Natalie Massenet, Founder and Chairman of The Net-A-Porter Group. ‘We are proud to introduce our audience of over 9 million luxury fashion consumers to the world of Tom Ford. His designs are made with the modern, stylish confident man and woman in mind, the very individuals that we celebrate and cater to.   We and Tom Ford pride ourselves on innovation, quality, luxury and customer service above all else.  We cannot wait to put Mr Ford’s amazing product into the hands of our customers globally.’

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