Roberta Einer, The Balmain Alumna Reinventing Eveningwear

Bling it on

Roberta Einer: Label To Know

Estonia-born, London-based designer Roberta Einer, 23, starts her creative process by watching US teen films: Bring It On, Clueless or Mean Girls

'They were the basis for when I was working on the graphics for SS16. I'd take these almost trashy starting points and pull out imagery to recreate something that looks and feels expensive and beautiful.'

Einer's designs are more pro-woman sartorial love letters than the stuff of 'burn books'; her mermaid dress spells out the motto Wild Girls Never Cry, in sequins.

Roberta Einer
Roberta Einer

'There should be more of a positive vibe in fashion,' she says. 'Beautiful clothes should make you feel happy.'

Einer's words may suggest she's raided Cher Horowitz's closet of teen dream dresses and dipped them in glittery trinkets.

But in truth, her work is much more considered with some serious fashion chops powering it; her silk dresses are produced in the same factories as Christopher Kane and her former employer, Balmain.

Einer started her career there as an Embroidery Assistant before gaining a degree in Style Design from Westminster University last summer.

Roberta Einer
Roberta Einer

The experience turned her until-then minimal aesthetic on its head: 'Olivier [Rousteing] said "It is clothes - just have fun." He inspired me to experiment with embellishment.'

Direction worked: the graduate was included in the AW16 British Style Council NEWGEN troupe (a scheme that supports new designers during London Style Week).

If you want bright, young and seriously fun, look no further.

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