Growing up as a child, my mother always told me to cherish my wrinkles as I age, 'for they are souvenirs of life'.
Fast forward twenty years, I spend most night slathering my crow's feet and neck in anti-wrinkle cream, pointing out frown lines on my forehead to my boyfriend and hitting the gym in a bid to get back my teenage gymnast body... the one that could do the splits without pulling a muscle and screaming for my housemates to help hoist me up.
However, for Kim Kardashian, it seems ageing really seems to be something of the past.
Over the weekend, the mother-of-two posted several candid snaps of herself to Instagram with her children, three-year-old North and one-year-old Saint, and husband, Kanye West.
And, apart from the fact the foursome look incredibly adorable in a colour scheme of gold, cream and caramel hues, we can't help but notice the 36-year-old businesswoman is ageing in reverse.
Just look how youthful she looks.
Now, perhaps it's the star's stripped-back makeup, her joyous grin, the Noughties-inspired straight hair or that kind of cosmetic help only a qualified professional worth thousand of pounds per hour can administer, but we have a feeling Kim Kardashian has found the secret to eternal youth.
Seriously, look at these throwback Instagram pictures from the reality star as a teenager and compare them with her recent posts.
Share your secrets, Kim, please.