11 Cruelty-Free Make-Up Brands To Invest In

The best socially responsible make-up brands.

Cruelty Free Makeup Brands

When was the last time you checked to see if your make-up is cruelty free?

It's easy to pick up free-range eggs or fair-trade bananas, but sometimes it can be hard to find the right information about your beauty products.

There are brands, such as and that market themselves on being cruelty free, so we know that they're particularly ethical in their approach.

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But, other than these, which brands test on animals? And which are cruelty free?

Big name brands aren't required to tell you that they test on animals, so it can be hard to know whether the beauty products you use on the reg are actually ethical or not.

Lipstick application
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For cosmetics companies, animal testing has been banned in the UK since 1998, but with global companies producing overseas, it's difficult to know for sure.

To help you out, we've compiled a list of the best make-up brands that don't test on animals at all, so you can put your make-up on with a clear conscience.

Bare Minerals

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bareMinerals doesn't test on animals, at all. Their makeup also happily doesn't contain any preservatives, oils, fragrances or damaging chemicals. But that's not all, because in a bid to make the brand more inclusive, they recently launched the Gen Nude collection which boasts 40 (yep, 40) different nude lip shades (including liquid lipsticks and lip liners) to suit all manner of different skin tones from fair to dark and everything in between.

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bareMinerals, we salute you.


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Illamasqua are world-famous for lending their passionate support to causes that matter and, as expected, the brand does not test on animals, meaning everything from their lipstick to liquid liners are totally cruelty free.

'When it comes to cosmetics, not only do we care about colour, texture, price and performance of the products we use, but how they are sourced, manufactured and tested,' Illamasqua writes on their website. Thanks to the long-lasting formulas, bold colours and new, Instagram-worthy buys being launched almost very month, the brand has a cult following from bloggers to celebrities, make-up artists to beauty editors - proof that cruelty free is the only way forward.

Burt's Bees

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Burt's Bees are certified as cruelty-free by PETA's Caring Consumer Program, meaning that they do not test on animals at all. Their products aren't vegan, as the main ingredient in most of them is beeswax - one of nature's best moisturisers - but they did win the title of 'Best Natural Glory Brand' at the Sunday Times Style Awards last year.

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Since then, the brand have launched 18 ultra-hydrating and versatile lipstick shades to suit any skin tone.

Kat Von D

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At the recent UK launch of Kat Von D Cosmetics, Kat herself spoke candidly about animal testing and assured everyone in the room that her brand is completely against the practise. Not only that, but everything in the line - from the LouisvuittonShop-approved Tattoo Liner to the Shade & Light Face Contour Palette - is also 100% vegan. Available from , Kat Von D is definitely a beauty brand worth investing in.

Soap & Glory

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Soap & Glory are very adamant about their cruelty-free status, and none of their products have been tested on animals. They show this by supporting an organisation, alongside Boots, called 'FRAME' which stands for Fund for the Replacement of Animals in Medical Experiments.

The brand are most famous for their scrubs and luxurious body butters but we definitely approve of their seriously sassy make-up collection, and with one of their lipstick lines named Mother Pucker, it might well be time to start investing!

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Natural Collection at Boots

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Boots are ace for cruelty free makeup, as they have always been against animal testing and are committed to staying that way. Both their Natural Collection and No.7 lines are cruelty free. The best part, though? Every product is really reasonably priced, so you can shop to your heart's content.


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From the picture-perfect Ambient Lighting Blush (hello, perfectly sculpted cheeks) to the GIRL Lip Stylo Collection launched to champion women and girls everywhere, do not incorporate animal testing into their development phase or at the production level of their beauty products. What's more, the brand does not sell these products to countries known for animal testing, either.

Barry M

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From the make-up artist approved sculpting kit to their bargain colour correcting wands (which you definitely need in your life, by the way) multicoloured beauty brand has never tested on animals, and many of their products are vegan.

They explain on their website that, 'at Barry M, we love cosmetics but we love animals too.'

Marc Jacobs Glory

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With a whole hoard of stunning nail polishes, foundations and blushers that look just as good on your Instagram feed as they do on your cheeks, caused a storm when it landed in the UK not long ago - and to our relief, none of said products are tested on animals.

The brand writes on their website, 'Marc Jacobs Glory is a cruelty-free cosmetics brand. We never test on animals or use ingredients tested on animals; nor do we ask vendors to test on our behalf. Marc Jacobs Glory is not sold in China.'

Anastasia Beverly Hills

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If you sneak a peek inside any celebrity make-up artists' beauty arsenal, you'll no doubt spot something by Anastasia Beverly Hills (most probably the Brow Wiz - it's fantastic), and according to PETA - one of the largest animal rights organisations in the world - the brand is also cruelty free.

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Originally a Sephora-only brand, you can currently shop the collection from Cult Glory or Glory Bay here in the UK.

By Terry

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Purchasing anything (especially from the ultra-luxe Terrybly Densiliss collection) is a total treat, but even better is the fact that they do not test their make-up products on animals and haven't done for years. 'We are still cruelty free,' the luxury beauty brand recently confirmed.

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