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12 Ways To Embrace The Return of the Scrunchie

Your favourite '90s hair accessory is back and chicer than ever.

Scrunchie

We say it every few years but this time we really mean it: scrunchies are back. Your go-to hair accessory from the '80s and '90s is chicer than ever when done in lush jewel-tone velvet or paired with a matching print. Hairstylist Jen Atkin (of Bella and Kendall fame) has even launched her own line of fuzzy holiday scrunchies with the brand Chloe + Isabel. Ahead, 12 scrunchtastic products and moments of hair inspiration.

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Matchy Matchy

Hailey Baldwin stepped out last month wearing a super-high ponytail and powder blue scrunchie that perfectly matched her mini dress.

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Hot Fuzz
Topshop Scrunchie

If you're going to embrace the scrunchie you may as well commit and go for your favourite secondary school furry number.

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In A Bow
Courtesy of Brands

A scrunchie should be shown-off—not hid in a low bun. Wear one with a bow high on the top of your head with loose, messy waves for the coolest effect.

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Totally Clueless

Scrunchies were plentiful on the set of the cult-classic Clueless. Our favourite look involved Amber's gym-ready pigtails.

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Starter Pack
Courtesy of Brands

This set of five mini metallic scrunchies is perfect for finer hair or dressing up pigtails and segmented ponytails.

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Heathers

The oversized red scrunchie on the set of the '80s teen thriller Heathers.

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The Throwback

The curls! The glasses! The scrunchie! Everything about this look on Sarah Jessica Parker is fabulously retro.

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Bunny Ears
Courtesy of Brands

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On The Runway

At the Mansur Gavriel SS18 show, models walked the runway wearing custom scrunchies available to shop at the brand's New York store.

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Selena's Way

Selena Gomez paired a large black scrunchie with red lipstick and a fishtail-braided ponytail for a throwback look fit for the other Selena.

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Bow Crazy
Courtesy of Brands

All it took was jewel-toned velvet and a floppy bow to make the scrunchie chic again.

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Sporty Spice

Bella Hadid went full sporty spice in Los Angeles this year, pairing an all-nike ensemble with a crisp white scrunchie.

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