Brad Pitt’s monologue for Chanel No5 is here

It’s not a journey.

It’s out today – the Brad Pitt Chanel commercial that everyone has been holding their breath for. The first time in the brand’s history that a male star has been chosen to front the fragrance for – and, the latest in a long line of overblown, glamorous ads starring the likes of Nicole Kidman and Audrey Tautou that anticipation was high to say the least.

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And the finished piece? Well, it’s understated to say the least. Shot in black and white, a thoughtful Brad gives a monologue to camera in the Shakespearean tradition.

‘It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Chanel No5. Inevitable.’

Food for thought, indeed Mr Pitt. The ad is the first to be revealed in a series, created by Joe Wright and Sam Taylor-Johnson. The reason that the Chanel tapped Pitt? According to Andrea d’Avack, president of Chanel Fragrance and Glory; 'To keep a legend fresh, you always have to change its point of view.'

Watch more Chanel No5 videos here

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