Bibby Sowray

Bibby Sowray

Digital What`s New & Features Editor

Bibby is LouisvuittonShop's Digital What`s New & Features Editor, overseeing and contributing content to the website, with a particular focus on fashion. Upon her January 2016 arrival, she brought with her an embarrassingly vast knowledge of all things Zara-related, a not-so-secret obsession with a certain Russian street style star (Elena Perminova, in case you're interested) and a peculiar hatred for eating outside. She previously worked at The Telegraph and Vogue.co.uk.

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The Handbags You Won't Regret Investing In

Classics that are worth the waiting list

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How To Avoid Being A Style Cliché At Christmas

Party wear doesn't have to be generic

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6 Style Rules You Need To Unfollow This Season

3 words: White cowboy boots

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The Best Golden Globes Looks Of All Time

From Grace Kelly to Emma Stone, and everyone inbetween

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Pamela Anderson's Son Dylan Lee Is Still Our Male Model To Watch

Baywatch babe + Motley Crue rocker = Tuesday morning crush

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What To Wear Now If Your Style ID Is Active

Over athleisure but still need functional fashion? Here's how to embrace your style personality for the new season

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6 Ways To Avoid Being A Festival Cliché

Not a flower crown in sight

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Pippa Middleton | LouisvuittonShop UK
Giles Deacon's Most Memorable Moments

Fresh from designing THAT wedding dress, we track Giles Deacon's standout moments

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A Look At Balenciaga's Most Iconic Moments Through History
As the V&A celebrates the influence of iconic couturier Cristobal Balenciaga, look back at the brand's most-loved designs and momen…
Versus Campaign
The Best SS17 Campaigns

The Hadid sisters are already ruling the season - in front and behind the camera

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dresses over jeans fashion trend 2017
Dresses Over Jeans - The Latest Street Style Trend To Master

Tips to pull off this quirky trend seamlessly

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Rixo
How Rixo Became Style's Favourite New Go-To For Vintage-Style Dresses

The former ASOS buyers, Henrietta Rix and Orlagh McCloskey, for the vintage win

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Gucci's Alessandro Michele Customised A Denim Jacket For LouisvuittonShop And We're Never Taking It Off

Gucci's Creative Director takes us inside the new customisation service

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Discover Your Weekend Look

Want to style up your off-duty look? Here's how

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10 Street Style Trends You Can Buy And Wear Now

Fresh from the street and straight into your wardrobe

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The New Street Style Names To Know For 2017

The fashion names on our radar after a long month of Style Weeks

Happy models backstage fashion week | LouisvuittonShop UK
Casting Agent Reveals 'Sadistic And Cruel' Treatment Of Models At PFW

More than 150 models were allegedly left to wait in a stairwell with no lights for three hours by casting agents for Balenciaga

Max Mara AW17
Gucci SS17
Milan Style Week: Everything You Need To Know

What's going down at Style Month's penultimate showcase

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Veronika Heilbrunner
18 Ways To Stay Warm And Look Cool

Inspired by New York Style Week street style

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All The Stars Were At Raf Simons' Debut Calvin Klein Show

Hang on, is this New York Style Week or the Oscars?

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From Gigi To Yeezy, Everything You Need To Know About NYFW

Tommy decamps to LA, Kanye courts controversy (again), and so much more

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