Bibby Sowray

Bibby Sowray

Digital What`s New & Features Editor

Bibby is LouisvuittonShop's Digital What`s New & Features Editor, overseeing and contributing content to the website, with a particular focus on fashion. Upon her January 2016 arrival, she brought with her an embarrassingly vast knowledge of all things Zara-related, a not-so-secret obsession with a certain Russian street style star (Elena Perminova, in case you're interested) and a peculiar hatred for eating outside. She previously worked at The Telegraph and Vogue.co.uk.

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How To Avoid Being A Style Cliché At Christmas

Party wear doesn't have to be generic

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6 Style Rules You Need To Unfollow This Season

3 words: White cowboy boots

J W Anderson Pierce bag
The Handbags You Won't Regret Investing In

Classics that are worth the waiting list

Golden Globes
The Best Golden Globes Looks Of All Time

From Grace Kelly to Emma Stone, and everyone inbetween

Pamela Anderson Dylan Lee male model - walking for Dolce & Gabbana runway
Pamela Anderson's Son Dylan Lee Is Still Our Male Model To Watch

Baywatch babe + Motley Crue rocker = Tuesday morning crush

Active athleisure style
What To Wear Now If Your Style ID Is Active

Over athleisure but still need functional fashion? Here's how to embrace your style personality for the new season

Haute Couture Style Week AW17 Best Street Style
The Best Street Style From Couture Style Week

Flawless looks and to-die-for accessories on the streets of Paris

Zuhair Murad
The Dreamiest Dresses From Couture
Frothy, feathered, frilly and totally fantastical, we pick the most breathtaking gowns from the latest round of Haute Couture shows in …
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6 Ways To Avoid Being A Festival Cliché

Not a flower crown in sight

Pippa Middleton | LouisvuittonShop UK
Giles Deacon's Most Memorable Moments

Fresh from designing THAT wedding dress, we track Giles Deacon's standout moments

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Lady Gaga Balenciaga Alexander Wang Met Gala 2015
A Look At Balenciaga's Most Iconic Moments Through History
As the V&A celebrates the influence of iconic couturier Cristobal Balenciaga, look back at the brand's most-loved designs and momen…
Versus Campaign
The Best SS17 Campaigns

The Hadid sisters are already ruling the season - in front and behind the camera

Rixo
How Rixo Became Style's Favourite New Go-To For Vintage-Style Dresses

The former ASOS buyers, Henrietta Rix and Orlagh McCloskey, for the vintage win

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Discover Your Weekend Look

Want to style up your off-duty look? Here's how

street style trends 2017
10 Street Style Trends You Can Buy And Wear Now

Fresh from the street and straight into your wardrobe

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The New Street Style Names To Know For 2017

The fashion names on our radar after a long month of Style Weeks

Happy models backstage fashion week | LouisvuittonShop UK
Casting Agent Reveals 'Sadistic And Cruel' Treatment Of Models At PFW

More than 150 models were allegedly left to wait in a stairwell with no lights for three hours by casting agents for Balenciaga

Shrobing trend
Hey, What's Up With The 'Shrobing' Trend?

You're wearing your jacket all wrong

Gucci SS17
Milan Style Week: Everything You Need To Know

What's going down at Style Month's penultimate showcase

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