Bibby Sowray

Bibby Sowray

Digital What`s New & Features Editor

Bibby is LouisvuittonShop's Digital What`s New & Features Editor, overseeing and contributing content to the website, with a particular focus on fashion. Upon her January 2016 arrival, she brought with her an embarrassingly vast knowledge of all things Zara-related, a not-so-secret obsession with a certain Russian street style star (Elena Perminova, in case you're interested) and a peculiar hatred for eating outside. She previously worked at The Telegraph and Vogue.co.uk.

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Black tie dress code - what does black tie mean?
What Does 'Black Tie' Mean?

Decoding the tricky dress code

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investment shoe - designer shoe
The Shoes You Won't Regret Investing In

Because you're worth it

Dior saddle bag - investment handbags
The Handbags You Won't Regret Investing In

Classics that are worth the waiting list

mom jeans style - jeans style trends
The Skinny Jean Is Dead: The 5 Denim Styles You Need Now

Hips are breaking free

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21 Phone Cases That Put The Fun Into Phone Calls

The current accessory du jour

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How To Avoid Being A Style Cliché At Christmas

Party wear doesn't have to be generic

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6 Style Rules You Need To Unfollow This Season

3 words: White cowboy boots

Golden Globes
The Best Golden Globes Looks Of All Time

From Grace Kelly to Emma Stone, and everyone inbetween

Pamela Anderson Dylan Lee male model - walking for Dolce & Gabbana runway
Pamela Anderson's Son Dylan Lee Is Still Our Male Model To Watch

Baywatch babe + Motley Crue rocker = Tuesday morning crush

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Active athleisure style
What To Wear Now If Your Style ID Is Active

Over athleisure but still need functional fashion? Here's how to embrace your style personality for the new season

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6 Ways To Avoid Being A Festival Cliché

Not a flower crown in sight

Pippa Middleton | LouisvuittonShop UK
Giles Deacon's Most Memorable Moments

Fresh from designing THAT wedding dress, we track Giles Deacon's standout moments

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Lady Gaga Balenciaga Alexander Wang Met Gala 2015
A Look At Balenciaga's Most Iconic Moments Through History
As the V&A celebrates the influence of iconic couturier Cristobal Balenciaga, look back at the brand's most-loved designs and momen…
Versus Campaign
The Best SS17 Campaigns

The Hadid sisters are already ruling the season - in front and behind the camera

dresses over jeans fashion trend 2017
Dresses Over Jeans - The Latest Street Style Trend To Master

Tips to pull off this quirky trend seamlessly

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Meet Y/Project's Glenn Martens, The Designer Behind Style's Favourite New Jeans

If you like Vetements and Jacquemus, you'll love this

Rixo
How Rixo Became Style's Favourite New Go-To For Vintage-Style Dresses

The former ASOS buyers, Henrietta Rix and Orlagh McCloskey, for the vintage win

Double denim street style
Where The LouisvuittonShop Style Team Buy Their Denim

Mother, 7 For All Mankind, Zara?

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Gucci's Alessandro Michele Customised A Denim Jacket For LouisvuittonShop And We're Never Taking It Off

Gucci's Creative Director takes us inside the new customisation service

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Discover Your Weekend Look

Want to style up your off-duty look? Here's how

street style trends 2017
10 Street Style Trends You Can Buy And Wear Now

Fresh from the street and straight into your wardrobe

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The New Street Style Names To Know For 2017

The fashion names on our radar after a long month of Style Weeks

Happy models backstage fashion week | LouisvuittonShop UK
Casting Agent Reveals 'Sadistic And Cruel' Treatment Of Models At PFW

More than 150 models were allegedly left to wait in a stairwell with no lights for three hours by casting agents for Balenciaga

Max Mara AW17
Milan Style Week AW17: The Best Coats

Outerwear to dream about

Gucci SS17
Milan Style Week: Everything You Need To Know

What's going down at Style Month's penultimate showcase

Molly Goddard
Terrific Tulle And The Return Of The Supers On Day 2 Of LFW

And Americana comes to London

Halpern Studio X Topshop Is Disco And Sequin Heaven
Meet Michael Halpern, The Man Bringing Disco Back

Burn, baby, burn

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All The Details To Dream About From Marchesa's AW17 Show

Including a #tbt tribute to Kate Moss

Veronika Heilbrunner
18 Ways To Stay Warm And Look Cool

Inspired by New York Style Week street style

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